Legal · Updated 24 August 2026
Privacy policy
This policy explains how Upflir Ltd handles information when you visit this website or contact us.
Who we are
Upflir Ltd is responsible for personal information covered by this policy. Our contact address is 79 Princes Avenue, Hull, England, HU5 3QU. You can reach us at info@upflir.com.
Information we may receive
We may receive your name, work email, organisation and information you choose to include in an enquiry. Our hosting and security providers may also process limited technical information such as IP address, device type, browser information and request logs needed to deliver and protect the website.
How we use information
We use information to respond to enquiries, assess potential engagements, deliver agreed services, maintain business records, protect our website and comply with legal obligations. We do not sell personal information.
Legal bases
Where UK data protection law applies, we process information when necessary to respond before entering a contract, perform a contract, comply with law, or pursue legitimate interests such as operating and securing our business. We rely on consent where the law requires it.
Service providers and international processing
We may use reputable technology, communications, hosting and professional-service providers. They may process information in other countries. Where required, we use appropriate safeguards for international transfers.
Cookies and website delivery
This website does not intentionally use advertising cookies. Essential security and delivery technologies may set short-lived cookies or similar identifiers. If we later introduce analytics or marketing technologies that require consent, we will update this notice and provide appropriate controls.
Retention and security
We keep information only for as long as reasonably needed for the purpose collected, legal obligations and legitimate business records. We use reasonable organisational and technical safeguards, although no online system can be guaranteed completely secure.
Your rights
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, receive a portable copy, or withdraw consent. Contact us to exercise a right. You may also complain to the UK Information Commissioner's Office or your local regulator.
Changes
We may update this policy as our services or legal obligations change. The date above identifies the latest version.